Privacy Policy

This Privacy Policy describes how Festival Peruano de Los Angeles ("we," "us," or "our"), operated by P&L Marketing Solutions LLC, collects, uses, and protects information when you visit our website at festivalperuanodelosangeles.com.

1. Information we collect

We collect information in three ways:

• Information you give us directly — when you subscribe to our newsletter (your email and chosen language), submit an event through our public form (event details and your name/email if provided), or contact us via email.
• Information collected automatically — pages you visit, the device you use, your approximate location (country level), the website that referred you, and the date/time of your visit. We do not store your raw IP address; we store a daily hash that lets us roughly count unique visitors without identifying you.
• Information collected through cookies — see Section 4.

2. How we use information

We use the information we collect to operate the website, send the newsletter you requested, review event submissions, measure how the site is performing, and respond to your inquiries. We do not sell or rent your personal information.

3. Google AdSense and advertising

This site uses Google AdSense, a third-party advertising network operated by Google LLC. Google uses cookies and similar technologies to:

• Serve ads based on your prior visits to this and other websites
• Measure ad performance and prevent fraud
• Comply with applicable privacy laws

You can opt out of personalized advertising by visiting Google Ads Settings. You can also learn more at Google's Advertising Privacy & Terms.

For visitors in the European Union, United Kingdom, and Switzerland, we use a Consent Management Platform (CMP) to collect your consent before serving personalized ads, as required by applicable regulations. You can update your consent at any time using the consent banner.

4. Cookies and similar technologies

We and our partners (including Google) use cookies, web beacons, and similar tracking technologies to:

• Remember your language preference
• Keep you signed in to the admin panel (if you have an account)
• Measure traffic and improve the site
• Serve ads (Google AdSense)

Most browsers let you refuse cookies or alert you before one is set. Note that some site features may not work correctly if you block cookies.

5. Third-party services

In addition to Google AdSense, this site uses:

• DeepL — for content translation between Spanish and English (admin-only, no visitor data sent)
• Cloudflare — DNS and (when enabled) edge caching
• Google Fonts — to render the site's typography

Each service has its own privacy policy. We have no control over how these third parties use the information they collect.

6. Your rights

Depending on where you live, you may have the right to:

• Know what personal information we have collected about you
• Request that we delete your personal information
• Opt out of personalized advertising
• Unsubscribe from our newsletter (every email has an unsubscribe link)

California residents: under the CCPA, you may request access to or deletion of your personal information by emailing us at hola@festivalperuanodelosangeles.com.

EU/UK/Swiss residents: under the GDPR/UK GDPR, you have additional rights including data portability and the right to lodge a complaint with your local data protection authority.

7. Data retention

We keep newsletter subscriber data until you unsubscribe. Page-view analytics are aggregated to daily totals after 30 days and the raw rows are deleted. Event submissions and listings are kept indefinitely as part of the public directory unless you ask us to remove them.

8. Children's privacy

This site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will delete it.

9. Changes to this policy

We may update this Privacy Policy from time to time. We will post the new policy on this page and update the "Last updated" date at the top. For significant changes, we will provide a more prominent notice.

10. Contact us

Questions about this Privacy Policy? Email us at hola@festivalperuanodelosangeles.com.